Hyacinth Blabagno Portfolio

Social Media Manager & Creative StrategistBased in the PhilippinesOpen to work

Social mediaManager

Hi, I'm Hyacinth.

A social media manager and creative strategist with virtual assistance and e-commerce experience. I turn ideas into content plans, finished visuals, and the day-to-day work that keeps accounts running.

View my workContact me

LinkedIn Email

Hyacinth Blabagno in a brown suit, on a phone call while working on a laptop
that's me

Brands I've made content for

  • Dada's Mango

Selected work

Browse all work
  1. No. 1SuezicuAI content
  2. No. 2T-James Sporty BarVideo reels · AdsFreelance social media manager. I handled the bar's social content, including graphics, captions, and video.
  3. No. 3Proper EcomAnimations · Statics · StoriesAI Content Production & E-commerce Marketing Specialist. I produced AI images and video for social, ads, and listings.
  4. No. 4Style StateVideo reels · Statics · StoriesE-commerce Content & Digital Marketing Specialist. I produced and scheduled social content and campaign creative.
  5. No. 5Uncle ScientistAI content · Animations · Statics
  6. No. 6Expert BioticsAI content · Animations · Statics · Stories
  7. No. 7Epic TalesStatics · StoriesSocial Media & Influencer Marketing Manager. I ran the content calendar and influencer and UGC campaigns.
  8. No. 8Hair Solution Nails and SpaVideo reels · Statics · StoriesBrand & Growth Marketing Manager. I built the brand and ran monthly marketing, ads, and promotions.

Content library

On the feed

Reels, ads, AI content, statics, and stories for brands in beauty, fashion, food, wellness, and e-commerce. Statics and stories are grouped by brand. Select anything to see it in full, with my role on it.

Services

What I do

  1. Social media management

    Account setup and profile optimization, content strategy and calendars, research and ideation, scheduling and publishing, and replying to comments and messages.

    See statics

  2. Creative production

    Static posts, carousels, and short-form video for organic content and ads. I take an idea from brief and script through design, editing, and resizing for each platform.

    See video reels

  3. UGC and influencer coordination

    Brand and creator research, outreach, campaign briefs, scripts and visual hooks, and tracking deliverables through review, by direct outreach or inside a client's influencer platform.

    See the case studies

  4. E-commerce support

    Product image editing in Photoshop and Lightroom, product presentation, and website listings, with close attention to fabric, color, and garment details.

  5. AI-assisted workflows

    Landing pages, forms, spreadsheet workflows, and simple automations built with AI tools, each one made to solve a specific day-to-day problem.

  6. Virtual assistance

    File organization, content coordination, and admin support that keeps campaigns and teams on schedule.

Influencer, UGC and reporting

Case studies

Influencer marketing

Creator partnerships for local and e-commerce brands

I found creators whose audiences matched each brand, handled the outreach and the deal, briefed them on what to make, and then turned their posts into Facebook ads.

See the creators I worked with

  • Hair Solution Nails & SpaRun Dolph Vibes

    1M Facebook, 800K TikTok, 115K YouTube, 61K InstagramCreator collaboration

    She filmed and posted content at the salon. I repurposed it as Facebook ads.

  • iLuxe Aesthetic CenterJana Monteverde

    80K TikTokEx-deal (service exchange)

    She shared content across her platforms. I used it in Facebook ads.

  • Epic TalesEmily

    40K InstagramGifting collaboration

    She posted about our personalized children's books for parents. The team and I repurposed her content for ads.

  • Epic TalesDaniela

    30K InstagramGifting collaboration

    She featured the personalized books on her account. Her content also went into our ads.

UGC marketing

Gifting collaborations with UGC creators

I ran gifting (ex-deal) projects with UGC creators from start to finish.

See how I ran it
  1. Reached out to creators and handled all communication
  2. Wrote clear content guidelines and deliverables for each creator
  3. Checked every piece against the brand's goals and visual style
  4. Got creators' consent so their content could be reused in ads and marketing
  5. Built a library of content the brand could keep using for advertising

Social media analytics

Monthly reporting that explains the numbers

Every month I pull the account's results, compare them with the month before, and write a short read on what changed and why.

Monthly report A
Views
96.7K+6.2%
1-minute views
+103.8%
Engagement
+46.8%

Reach and 3-second views dipped slightly, while people watched longer and interacted more.

Monthly report B
Views
1.5M+7.9%
Reach
358.9K+6.7%
Content interactions
+31.5%

3-second views doubled and ad reach grew 100%, a balanced mix of organic and paid results.

Experience

Where I've worked

  1. Brand & Growth Marketing Manager

    iLuxe Aesthetic CenterMonthly retainer, medical aesthetics

    • Led brand development, content strategy, paid advertising, and influencer and UGC marketing across multiple clinic locations.
    • Built monthly content calendars and campaign roadmaps with the founder, tied to the clinic's growth targets.

  2. Brand & Growth Marketing Manager

    Hair Solution Nails & SpaMonthly retainer, beauty and wellness

    • Built the salon's brand identity and online presence from the start, including visual direction and content strategy.
    • Ran monthly marketing, paid ads, promotions, and influencer and UGC campaigns for bookings and local awareness.

  3. AI Content Production & E-commerce Marketing Specialist

    Proper EcomFull-time contract, e-commerce

    • Produced AI-generated images and video for social, paid ads, Amazon listings, and storefronts for several brands at once.
    • Edited and retouched product images in Photoshop for Amazon and website listings.

  4. Creative Content & E-commerce Specialist

    Winnie & Co.Full-time contract, fashion accessories

    • Produced short-form video and graphics for a premium handbag brand, sized for Reels, Stories, and paid ads.
    • Edited and merchandised product photography and supported the website's visual merchandising.

  5. E-commerce Content & Digital Marketing Specialist

    Style StateFull-time contract, wholesale fashion (Australia)

    • Handled product listings, Photoshop retouching, and AI-assisted creative for launches and seasonal campaigns.
    • Produced and scheduled social content and website banners.

  6. Social Media & Influencer Marketing Manager

    Epic Tales / RabbleFull-time contract, children's publishing and kids' apparel

    • Managed Instagram, TikTok, and Pinterest strategy and content calendars for two consumer brands.
    • Ran influencer and UGC campaigns from creator sourcing through briefs and deliverables.

  7. Marketing Operations & Content Strategist

    Flow.io Technologies and SolutionsPart-time contract, SaaS

    • Organized the team's marketing systems and databases in Notion and researched the target audience.
    • Developed the content strategy and content pillars for lead generation and brand awareness.

  8. 2018 to present

    Social Media Manager & Content Creator

    Self-employed (freelance)Philippines

    • Managed social accounts for local food, retail, furniture, and beauty businesses, including photography, graphics, captions, and video.
    • Clients included Hya Collections & Clothing, Hya Chill & Grill, Dada's Mango, Tyrone James Designs, TJames Sporty Bar, Indaylyn Pares Overload, and MagSamgyup 199.

  9. 2019 to 2024

    Social Media Specialist

    Hyacinth Gadgets and Accessories ShopPhilippines

    • Built the shop's online presence, covering social media planning, website marketing, and analytics.

In their words

Client feedback

You've been such a huge part of our success at Hair Solution Nails & Spa. You handle everything from our social media to our monthly marketing and it all flows so seamlessly because of your creativity, strategy, and consistency. The content you create gets real attention, your promotions bring in actual clients, and you always think ahead. I love how invested you are. You're not just helping with marketing, you're genuinely helping grow the business. We're so lucky to have you.

Weng D.CEO, Hair Solution Nails & Spa

  • Cinth, you've been such a huge asset to iLuxe. You created our brand identity and guides, set up and managed our social media, ran ads, and even handled our influencer and UGC marketing. Thanks to your creativity and strategy, we have a strong digital presence and are connecting with more clients than ever.

    Karen S.CEO, iLuxe Aesthetic Center

  • I really love your energy and how open you are to feedback and continuous improvement that's exactly the kind of quality I value most. I'm genuinely excited to keep working with you, and I can see why Dom speaks so highly of you. Great work!

    Chris F.CEO, Moname Consulting Inc.

  • Cinth is the best amongst the rest. She has the experience and know-how to get things done and she does it in a timely manner.

    Upwork clientAI-Driven Social Media Manager project, on Upwork

  • Cinth is really good at what she does and really tried to understand the business so that she can make effective ad and content strategies.

    Upwork clientSocial Media Marketer project, on Upwork

Certifications

Courses & certificates

Contact

Let's work together

If you're hiring for social media, content, or creative support, send me a message here or by email and tell me a little about the team and the role.